Introduction to Social Media Marketing

7 Lessons from Iba Masood - CEO, The Gradberry Academy

Learn the basics in marketing your brand via social media!



About Instructor

Iba Masood, CEO, The Gradberry Academy

 Iba is the Co-Founder and CEO of The Gradberry Academy which offers live, interactive courses in new and emerging industries. Current courses available are in social media, digital marketing, SEO, SEM, Google analytics and web design. Gradberry connects students, graduates, employers and Universities.

 Within one year of operation, Gradberry has a presence in 550 Universities globally, and connects employers with top student and graduate talent. Clients include Google, IBM and Philips and over 300 SMEs and multinationals. was a winner of United Nations ITU Young Innovator's Competition, and of the Cartier Laureate for the MENA Region.

What You Will Learn

  • Understand and define specific social media marketing terminology
  • Learn to plan and start a social media presence for a brand/company/business on various networks, depending upon target audience
  • Comprehend fundamental concepts of content management and user engagement on social media
  • Be able to implement tips, tricks and strategies to inform and entertain users via their social media presence
  • Know how to market a brand on social media, with a limited budget, as an entrepreneur, or as a social media executive

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