Learn how to effectively create Google AdWords campaigns that increase traffic, grow leads and build your business online.
Throughout this course you will learn the basics of AdWords and how it works, which is necessary to create successful campaigns. You will also learn all of the elements that go into creating a campaign that delivers a high return on every dollar you spend – from targeting, to research, to ad writing, to optimization.
After completing this course, you will be armed with the knowledge needed to start creating ads on Google that grow your business.
Each lesson includes:
- Screencast walk-through using a live AdWords account
- Links to tools and relevant articles for further reading
The walk-through is to give you a first-person perspective on each aspect of setting up your campaign so that you can follow along in your AdWords Account. You will learn faster by doing, rather than just listening.