Google AdWords 101

32 Lessons from Corey Rabazinski - Google-Certified Marketer

Learn how to effectively use AdWords to reach more customers online and grow your business.



About Instructor

Corey Rabazinski , Google-Certified Marketer

I am a Google & Bing accredited internet marketer with 6 years of online advertising experience. While working at one of the top online marketing agencies in the US, I managed PPC, SEO and email campaigns for large international companies such as Tony Roma's, Diamond Resorts and Universal Studios Orlando. I am currently the Marketing Director at Code School.

Feel free to connect with me on Twitter or email me if you have any questions!

What You Will Learn

  • Fundamentals & Basics of AdWords
  • Landing Page Basics
  • Search Campaign and Ad Group Fundamentals
  • Targeting & location optimization
  • Bidding & Budgeting
  • Creating & Writing Ads
  • Competitive Research
  • Research Tools & Strategies
  • Using Google Adwords Keyword Research Tool and Planner
  • Using Google Analytics for Keyword Research
  • Search ads optimization strategies
  • Introduction to Display Campaigns
  • Introduction to Remarketing

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