Build Your Brand: Blogging, SEO, SocialMedia & Relationships

18 Lessons from Rob Cubbon - Creative Director & Web Marketer

How to market your business and website with a blog, onsite optimization, social media and relationships.

Overview

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About Instructor

Rob Cubbon, Creative Director & Web Marketer

I have over 20 years experience in graphic design and marketing. I have run my own company Rob Cubbon since 2005. I provide creative design and effective marketing services. I love blogging and I'm interested in helping people with their businesses.

A few years ago you could find me stuck behind a computer in a soulless office block in central London. Now I run my own business helping people like you. And I love it!

Being your own boss is an incredibly liberating experience but it can be difficult as well. There never seems to be enough hours in the day for what we want to do.

I’m driven to help people experience the positive side of entrepreneurship, not the negative.

I create websites and run internet marketing campaigns for my clients. I offer complete hosting, development and design packages as well as design and marketing help on an ad hoc basis. Website creation, company identity, promotional material, etc.

What You Will Learn

  • Get more traffic to your website
  • Become a thought leader in your niche
  • "Be everywhere" on social media (without the effort)
  • Get links, social shares and notice from others in your industry
  • How to set up and use Google Analytics
  • How to create an XML Sitemap and register it with Google Webmaster Tools
  • How to get on to Google maps
  • How to add social media share buttons
  • How to make sure your WordPress website works quickly which is a really important SEO concern
  • How to optimise your website for Google and the other search engines
  • How to do proper keyword research for your website so you target search terms that will be easy and profitable to rank for
  • How to create individual blog posts that Google and your visitors will like and that ensures the maximum traffic possible.

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